This is one of the many reason why Tumblr is so successful - they are flat out with-it.
Matthew Innman of TheOatmeal created his Winter 2010 State of the Web which, in its own right, is a hilarious, spot-on take on current state of the web. In this post, he pokes fun at Tumblr and offers a Twitterest excuse 503 page for Tumblr to use when their servers [often] go down. Then, of course, Tumblr uses it.
![This is one of the many reason why Tumblr is so successful - they are flat out with-it.
Matthew Innman of TheOatmeal created his Winter 2010 State of the Web which, in its own right, is a hilarious, spot-on take on current state of the web. In this post, he pokes fun at Tumblr and offers a Twitterest excuse 503 page for Tumblr to use when their servers [often] go down. Then, of course, Tumblr uses it.](http://24.media.tumblr.com/tumblr_lflyao8ulJ1qaewvco1_500.png)