This is one of the many reason why Tumblr is so successful - they are flat out with-it.
Matthew Innman of TheOatmeal created his Winter 2010 State of the Web which, in its own right, is a hilarious, spot-on take on current state of the web.  In this post, he pokes fun at Tumblr and offers a Twitterest excuse 503 page for Tumblr to use when their servers [often] go down.  Then, of course, Tumblr uses it.

This is one of the many reason why Tumblr is so successful - they are flat out with-it.

Matthew Innman of TheOatmeal created his Winter 2010 State of the Web which, in its own right, is a hilarious, spot-on take on current state of the web.  In this post, he pokes fun at Tumblr and offers a Twitterest excuse 503 page for Tumblr to use when their servers [often] go down.  Then, of course, Tumblr uses it.