styleguidance:

The biggest name wins. I mean how else do you explain that Zynga CEO beat out Zappos CEO Tony Hsieh for CEO of the year? One built a company on “scamming” his users into signing them up for rebills, and hoping not to get banned by Facebook, and the other built his company on top notch customer service, which he then sold to Amazon for a large chunk of money. Which do we really want to encourage? What does it say about the startup community, if we actively reward this sort of behavior?

I believe these types of awards and ceremonies are scams to begin with but since they insist on propagating, it’s worth mentioning that the Crunchies is the biggest and best flimflam around. Congrats Crunchies!  You win! If you wish to collect your award, please pay the $200 entry fee so I can tell you what I think of you.